MABS
Brand identity and an image-led website for MABS,
a makeup artist working across editorial, fashion
and beauty.
visual identity
website
print
visual identity
website design & development
A refined identity and a streamlined portfolio site for MABS, a makeup artist whose work spans editorial, fashion and beauty. The identity is pared back and confident; a lilac accent was chosen to complement her portfolio and reflect her bold, assured style.
The system pairs a crisp wordmark with a modern typographic system and a single colour direction that runs through the identity and UI.
Links:mabsmakeupartist.com
The website is image-first, fast and easy to navigate, with clear pathways to view projects. The result is polished, personal and effortless to use.
